hey!
The first thing you should know about me is that I'm a baker. Yes, sourdough and stuff.
Secondly, burgers are my passion.
In 2021, I launched a Smash burger food truck named "Bakana".
Bacán in Chile means “something cool”
Yes. I’m from Chile, but I’ve been living abroad for over 10 years. I currently live in Barcelona.
And last but not least, I can write.
I write for advertising: ideas, strategies, manifestos, case studies, scripts, headlines, winning proposals, concepts, etc.
I also write rap songs, sad poems, jokes and bios.
Having said that, if you're a recruiter or the person handling the selection process and you need to do the usual background checks, here's a mini bio:
I’m Camilo Santander, a Senior Creative Copywriter and Creative Director with over 14 years of experience working across Europe and LATAM.
I’ve worked for two of the world’s largest advertising groups, such as Omnicom and WPP, at agencies such as DDB, VML, GREY, and JWT.
Throughout my career, I’ve developed campaigns for global and regional brands including Adidas, Puma, Movistar, Nestlé, Red Cross, Asus, Radisson Hotels, Girona FC, to name a few.
My work has been recognized at major festivals such as Cannes Lions, Clio, El Ojo, Effie and more.
What I bring to the table:
I bring strong adaptability to fast-paced agency environments, used to jumping into high-pressure projects, integrating with teams quickly, and delivering smart, creative solutions under tight deadlines.
In the past two years, I’ve contributed to 17 pitches, winning 9 of them.
A success rate of nearly 53%.
Thanks for reading this far.