Launch campaign for adidas.

Background

- Colo-Colo is one of the biggest soccer teams in Latin America and the most popular in Chile.

- adidas' intention was to communicate their return as the official sponsor of the team after 30 years.

- Colo-Colo was about to be relegated (for the first time in history).-

Our message had to be more than a simple launch concept.

So we used one of the team's most popular cheers and linked it with the popular adidas tagline: all in.

To create empowerment through branding we wanted to use a well-known rapper and fan to deliver our message.